PILLARS Host PRM
Put Your Hosts Back in Front of the Player.
Pillars Host PRM (Patron Relationship Manager) gives Player Development teams real-time visibility into player activity, location, history, preferences, and gaming behavior.
Built for casino hosts and run on-prem, it puts VIP arrival alerts, live player location, and relationship history on their phones, so they respond faster.
Why Pillars PRM Exists
Turn Player Insights Into Real-Time Opportunity
Pillars PRM was built by casino and Player Development professionals who know the casino host’s day firsthand. The information behind a good interaction often sits in separate systems, reports, and notes, so the best moment to act can pass before a host finds it.
As a real-time VIP relationship manager, Pillars PRM brings that information into one host-focused experience, so hosts can reach the right player at the right moment and build the relationships behind stronger loyalty and higher per-trip spend.
The Numbers Behind Player Development
The top 3–5% of patrons typically drive 45–60% of casino revenue. Consistent, well-timed greets can boost revenue by 12–15%. Pillars PRM helps hosts reach those players while the moment is still there, with the context to make every greet count.
WHAT YOUR TEAM GAINS
What Pillars PRM Helps Your Team Do
Better Player Coverage
Help hosts recognize and respond to high-value player activity sooner.
More Informed Interactions
Give hosts the context they need before approaching a player.
More Time on the Casino Floor
Log greets and contacts from the floor, so end-of-shift administrative work shrinks.
Better Visibility Into Host Activity
Give Player Development leaders a view of greets, contacts, player engagement, team activity, and revenue impact.
A Clear Reason for Every Call
Show hosts player history and preferences before every call, and let one conversation complete several tasks with a single logged contact.
Coordinated Offers
Give the Player Development team shared visibility into offers, so outreach stays coordinated and relationship context lives in one place.
Live PLAYER LOCATION IN ACTION
Find Them. Know Them. Welcome Them.
The Host Books the Visit
Hosts use call lists, tasks, and event invitations to set up the visit before it begins.
A VIP Arrives
Pillars PRM alerts the appropriate host as a high-value player arrives on property.
The Host Gets Context
Hosts see live location, visit history, preferences, notes, and gaming activity on their phone.
The Host Acts
Hosts find the player, make the interaction, and log the greet or contact from the floor.
The Team Gets Visibility
Leaders see host progress, player interactions, and revenue impact in one clear view.
The Host Builds Loyalty
Prepared interactions turn each visit into a stronger relationship and a reason to come back.
THE PRM TOOLKIT
The Tools That Move the Needle, Wherever Hosts Are
Every tool in Pillars PRM earns its place by helping casino hosts do their job better, easier, and more effectively. Player activity, relationship history, communication, segmentation, reporting, and mobile access work together in one experience built around how Player Development teams work.
VIP Alerts + Live Player Location
- Receive automated alerts when high-value players arrive
- Follow players on a live map of the casino floor
- Choose the floor sections you cover and receive alerts for those areas
- Set notification rules that flag players who meet your criteria, such as a regular visitor nobody has greeted
Player Profiles + History
- See visit history, game preferences, host notes, and relationship context in one profile
- Review ADT, ADW, and reinvestment at a glance
- Save each player's preferred contact method and best time to reach them
- Know the relationship before the next interaction
Tasks + Call Management
- Work from a daily task list assigned by directors or created yourself
- See history, preferences, and last contact before every call
- Complete several tasks with one call and log a single contact
- Plan the day in an Outlook-style calendar view
Opportunity Center
- See players who may need attention, with live totals for every rule
- Reach lapsed players through no-play and no-contact rules
- Spot birthdays, jackpots, above-average play, and under-reinvested players
- Adjust each rule's thresholds and open the matching player list
Real-Time Gaming Activity
- Watch live slot and table activity
- See card-in and card-out events as they happen
- Spot high-value play as it develops
- Switch between active players and unhosted carded players to find new prospects
Segmentation + Targeting
- Filter player lists by tier, behavior, past activity, and other relevant criteria
- Move between focused player segments and broader player views
- Turn report results into player groups and call lists
- Use player activity and relationship context to time outreach
Events + Redemption
- Build qualification lists by player value, distance from the casino, tier, and more
- Invite and book players from the event page or from their profile
- Check players in with event redemption
- Mark no-shows on the day
Host Tools + Communication
- Log greets and contacts from the floor
- Centralize notes and interaction history, so end-of-shift administrative work shrinks
- Share promotional visibility across the team, so offers stay coordinated
- Preserve relationship context across the Player Development team
Analytics + Reporting
- Track greets and contacts by host
- Link host greets and contacts to revenue impact
- Monitor host activity, completed tasks, and performance metrics
- Review player trip frequency and engagement
- Start from preset reports or build your own
- Schedule reports to regenerate weekly or monthly
Native Mobile Access
- Use the native iOS and Android app, or the same tools on a desktop
- Access player information, alerts, location, and interaction tools from the casino floor
- Keep hosts on the floor with player information in hand
WHO PILLARS PRM SUPPORTS
Built for Every Side of Player Development
For Hosts
Know who is on property, find players faster, and see the relationship context behind every interaction.
For Leaders
Coordinate the team: assign tasks, set notification rules, and schedule reports from one view.
For Casino Operations
Cover the floor by section and follow live play, so alerts reach the host covering that area.
PLAYER DEVELOPMENT IS A PEOPLE BUSINESS
HELP HOSTS BE HOSTS AGAIN
Technology can provide better information, faster alerts, and easier workflows. The relationships that keep players coming back stay with the people who build them: your hosts.
Pillars PRM keeps its focus on the features hosts use every shift, from alerts and location to tasks and notes, so their attention stays on the player in front of them.
BUILT FOR CASINO ENVIRONMENTS
Designed to Work With the Casino Around It
On-Prem Deployment
Run Pillars PRM on your own infrastructure, connected to your existing CMS and slot systems, so player data stays on your property servers.
Role-Based Access
Give users access that matches their responsibilities, with controlled permissions that help protect sensitive player information.
Live Data Sync
Keep player activity and information current with real-time CMS and slot connectivity.
Stable at Peak Volume
Keep the experience stable and responsive during your busiest hours on the floor.
Everyday Tools at Standard Access
Give hosts the information and tools they need for everyday Player Development activity at their standard access level.
Floor-Ready Mobile Workflow
Give hosts the information and tools they need while they move throughout the property.
Shaped by Real Casino Experience
Pillars PRM was shaped by people who have worked on both sides of the casino operation.
Synergy brings more than 20 years of experience across casino technology, infrastructure, security, operations, and Player Development. That perspective shapes the details: information reaches the host who needs it, in a form that holds up on the floor every day.
Pillars PRM grew from firsthand experience with the systems, workflows, and daily realities casino teams navigate, and it was built to support the job hosts do every day.
Built to Work With the Rest of Pillars.
Pillars Platform
Keep your technology online, secure, and supported. Pillars Platform brings 24/7 monitoring, proactive maintenance, and security support to the foundation Pillars PRM runs on.
Pillars Local AI
Ask plain-language questions, like who your top players are or when your VIPs last visited, while the data stays inside your own environment.
SEE PILLARS PRM IN ACTION
More Time With Players. Better Context When It Matters.
What is Pillars Host PRM?
Where does Pillars PRM run?
How long does PRM take to deploy?
Integration with an existing CMS platform usually takes 2 to 3 weeks. We start with a planning conversation about your systems, so you get a timeline for your own environment before work begins.
Do hosts need technical training to use it?
Does this work with our existing CMS?
Yes. Pillars PRM is integrated with the major U.S. CMS providers, and Synergy confirms compatibility with your specific system during planning.