Turn player insights into on-property revenue
Built for casino hosts, Pillars PRM (Patron Relationship Manager) puts live player activity, preferences, visit history, and location in the palm of their hand. Real-time alerts cue timely greets, while effortless logging keeps hosts moving. Marketing and operations watch the revenue lift in unified dashboards—driving stronger loyalty, higher per-trip spend, and measurable results from day one.
Benefits of PRM to Casino Operations
Stronger VIP Retention
Deliver a consistently exceptional, high-touch experience that keeps top players coming back.
Higher Revenue per Visit
Spot upsell and return-play opportunities the moment they appear.
Frictionless Host Workflow
Empower hosts to greet, contact, and log guest interactions in real time—no spreadsheets, no lag.
Full Visibility
Tie every player greeting and contact to measurable revenue impact.
What You Get with Pillars Host PRM
Patron History
- Unified 360° profile – visit history, lifetime spend, game preferences, and host notes in a single view.
- Real-time floor data – live slot- and table-feed updates flag card-in/out events, hot streaks, and high-value play as it happens.
- Native iOS / Android app with player-location mapping – see exactly where a VIP is on the floor so hosts can greet them faster and add a personal touch.
Segmentation & Targeting
- Filter lists by tier, behavior, or past activity—zoom in or stay high-level.
- Automated alerts when high-value patrons arrive for instant personalization.
Host Tools & Communication
- Easy greet and contact logging eliminates end-of-shift data entry.
- Unified promo view prevents offer duplication and streamlines outreach.
Analytics & Reporting
- Dashboards track greets, contacts, performance metrics, and trip frequency—linking host actions to incremental revenue.
Seamless Integration & Security
Live Data Sync
Real-time CMS and slot connectivity.
Secure & Compliant
Role-based access and strong data protection.
No Superusers Needed
Hosts are productive on day one.
Mobile-Ready & Resilient
Responsive even during peak volume.
Why Synergy?
Synergy bridges the gap between back-of-house IT and front-of-house performance. With 20 + years in both player-development roles and casino infrastructure design, we build tools that work for hosts, marketers, and IT alike.
Key Takeaways
Real-time VIP alerts
See high-value arrivals and hot streaks the moment they happen so you can act fast.
Mobile freedom, floor-wide
Native iOS / Android app with live player-location mapping lets you greet from anywhere—no laptop required.
Less paperwork, more face-time
Greet, contact, and log interactions in seconds; automated capture means no end-of-shift data entry.
Built for hosts—not just IT
Intuitive, casino-friendly UX gets new team members productive on day one, while still capturing every approval in the background.