Our Purpose
A Commitment to Meaningful Impact
Synergy Information Solutions has committed to positively impacting the life of at least one person affected by problem gambling by January 2029.
Tribal Gaming, Sovereignty & Opportunity
Casino gaming has undeniably played a crucial role in the economic prosperity of many Tribal Nations. When viewed through the lens of history, particularly the relationship between the United States and Tribal Nations, it’s clear that this economic advantage is a small but meaningful reclamation of sovereignty and opportunity.
Ethically, it is essential that tribes continue to safeguard and expand this advantage in our capitalist landscape. At Synergy Information Solutions, we have specialized in tribal land-based gaming for over 20 years, and while we acknowledge our bias, we believe that many, both inside and outside our industry, would agree.
A Growing Responsibility
Alongside the successes of tribal gaming comes a serious challenge: the societal impact on individuals suffering from gambling addiction. Adding to the complexity, the rise of gambling through online platforms poses another risk.
Online gaming removes nearly all the friction in placing a wager, allowing problem gamblers to access betting opportunities with unprecedented ease. Major corporations, including Disney, are now involved in the gaming industry, further mainstreaming gambling. This trend threatens tribal gaming revenues, as individuals can now gamble from their phones, anywhere, at any time, without setting foot in a tribal casino.
Despite this growing concern, federal funding and programs to address problem gambling remain woefully inadequate, especially when compared to the tens of billions of dollars allocated to substance abuse treatment.
Where Technology Can Help
There is a strong case for tribal casinos to take an active role in addressing problem gambling. Tribes have long been pillars of their local communities, and now, with the rise of data and artificial intelligence (AI), there is an opportunity to make a profound, positive impact.
The same technology used to identify and retain VIP players can also be trained to detect problem gambling behaviors. Unlike online platforms like Bet ESPN, tribal casinos have a distinct advantage: their patrons are physically present. This allows for a level of human interaction and care that online gaming platforms simply cannot replicate.
Many tribal gaming operations already strive to find their next VIP player while they’re increasingly becoming skilled at recognizing the signs of when a player is in over their head.
The Goal
Through our Pillars platform, we strive to bring real time data intelligence to the people on the front lines of tribal casinos that are already trying to make a difference every day.
This combination of personalized human engagement, supported by advanced AI and data, creates the potential for a powerful synergy that can enhance both profitability and social responsibility. By 2029, we hope our platform will have made a direct impact on at least one person, demonstrating how focused innovation can lead to meaningful change. Of course, this is no easy task.
There are numerous challenges to navigate, from data privacy to AI training and overall implementation. But given the direction the world of gambling is heading in the United States, we believe it’s a challenge worth taking on. Tribal gaming, with its unique position and community ties, is poised to lead in making this meaningful difference.